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In this episode of Market Intel we sit down with Digital Marketing Specialist Sam Frost who is an independent consultant working with SME’s around their marketing strategies among other online tools such as SEO.
We discuss what targeted marketing is and how utilising cookies and google analytics can allow a business stand out and narrow down their audience to maximise their advertising exposure.
We look at the evolution of online advertising via social media from the origination of facebook and myspace to the growth of Tik Tok and what the future potentially holds for online marketing.
This can be a complex industry to navigate so Sam brings a wealth of knowledge in bite size chunks for any SME to begin their online presence to life.